SEO Audit

[message type="info"]Executive Summary[/message]

We are New York based company that delivers Search Engine Optimization and Internet marketing services to business of diverse natures around the globe. Whether your business is just starting or a dominant player in your industry we have business solutions and recommendations that will definitely help you in find the precise strategies you need to realize your business’ full potential and reach your objectives.

[message type="info"]Company Description – Providing You World Class SEO[/message]>

Founded more than 7 years ago by top search engine optimization (SEO) analyst Andriy Nurzhynskyy, Top Net SEO has already been proven to be effective and helpful by its previous clients in different industries and locations all over the world. Our well renowned services include Search Engine Optimization (SEO), Guest Blogging, Link Building, Social Media Marketing, Reputation Management, Google Manual Filter Removing Actions and SEO Audit.

We have had a lot of customers from different parts of the world making our strategies, reports, and recommendations transparent to international communities. Some of our past customers include Audiko.Net, the growing ringtone maker and downloader application for iPhone or Android Smartphone and OhBKK, the top Asian fashion online store. Currently, we have been able to provide business solutions to over a hundred websites and online stores running on CMS WordPress and Magento.

[message type="info"]Our SEO Audit Services Overview – Customization is the key[/message]

Here at Top Net SEO we promise to deliver and provide our clients with the most relevant and accurate detailed reports that they need in order to take their business to the next level. We believe that our competitive advantage with our competitors in the industry is our transparency of reports, ethical conducts of doing business, providing detailed and measurable results, people-driven techniques, vast experience in the field, and ongoing support for our clients.

We follow a process when conducting and providing our services to our customers so that we will be able to help them all the way and in every step of their online marketing activities. First we conduct SEO Audit and provide the business with reports on their current position, stand, and level of competition. This automatically gives the business an overview of what should the business do and focus on to achieve its objectives. The reports from our SEO audit will be the basic foundation for our further search engine optimization and online marketing strategies for your business. This is because we believe that every business has its own qualities and goals that need to be achieved that is why we start our service by analyzing the business in its current situation and comparing this against the state that it wants to achieve in the future. We approach each business differently and make unique recommendations. Here at Top Net SEO, we focus and base all of our services and activities with the business SEO Audit report which differentiates our service from our competitors because our recommendations and reports are customized for the specific needs of our clients.

[message type="info"]Performance[/message]

Top Net SEO’s expertise and competitive advantage as compared with other SEO companies is its big experience in SEO audit and the company’s diverse report content. Top Net SEO does not merely give you the tools and data but interprets for you these data and shows you how you can utilize these into valuable information that you can use to formalize your company’s strategies.

Our companies experience in SEO audit includes the following features and processes:
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  • Identification of all possible Google filters
  • Offsite or onsite problems
  • Deep and detailed manual keyword research
  • Detailed step by step instructions on how to improve back link profile quality
  • Checking GA and GWT on errors and providing solution for every problem
  • AdSense Overview
  • Competitor Overview
  • Organic keywords
  • Summary for local searches
  • Detailed info for other search engines

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[message type="info"]Why you should choose us?[/message]

Aside from the success stories of our previous and current clients, our company, Top Net SEO, has more reasons on why we should be the number one SEO service company on every industry’s list. First is that along with all of our SEO and search engine marketing tools we also offer our customers transparency in the data and information that we produce in all of our reports and recommendations. Another reason is that we at Top Net SEO try and make sure that we keep being ethical with our company decisions and at the same time we also make sure that we are respecting our client’s privacy and confidentiality. The third reason for choosing our services is that we promise each and every one of our clients that we will give out measurable results which are important in identifying if the desired results are achieved and comparable to the benchmarks that our customers have decided upon. Fourth reason, to erase your doubts and choose us is our company, Top Net SEO, boasts that we are a people driven company, which means that our clients are assured that they are not talking to robots and that the company cares for their success. This gives in a humanistic touch and approach for our reports and recommendations. We do not simply use tools and give you the data, we also try our best to understand and interpret for you the data that we have gathered and advise you on the next steps what you need to do. Also, another point is that we, at Top Net SEO, boast that we are an experienced search engine optimization company, meaning from our years of experience alone we already have a lot of wisdom and knowledge that new comers in the industry cannot compete with and will only resort to look and learn upon our company. And last but definitely not the least reason is the company’s strong and ongoing support for our clients. Most SEO service providers don’t follow up with their clients once they have given them the tools and settled the payment. That is most definitely not the case with our company. With Top Net SEO you are sure that you’re in good hands and that our whole team will definitely be there when you have questions and problems regarding your search engine marketing strategies and processes. Because all of us at Top Net SEO strongly believe that your business success is our company’s own success.

[message type="info"]Our Tools –Especially chosen for your business needs[/message]

Here at Top Net SEO we believe that the best technique for a business to get the real picture for its operations is to get the information and analyze it using various tools. We do not use a single SEO tool in our optimization reports, instead we have partnered with the best SEO tools in the market in their respective fields of expertise. This makes our reports more diverse and accurate since it omits biases, errors and lots more space for different useful interpretations and views for better formulation and recommendations.

Top Net SEO is affiliated with the following SEO tools and programs: Majestic SEO, Ahrefs, Seo Moz Pro, and Semrush. We use the following software and tools in:
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  • Seomoz reports for checking on page optimization
  • Majestic SEO reports for checking back link structure
  • Ahrefs reports also for checking back link structure
  • Majestic SEO reports for 3-4 competitors and for checking back links of your competitors
  • SEMrush reports for 3-4 competitors for understanding which keywords give the biggest traffic for your competitors

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[message type="info"]Majestic SEO – Back Link Structure[/message]

Top Net SEO uses Majestic SEO mainly for checking your website’s back link structure. Majestic SEO, the biggest and leading database for link intelligence on the Internet is used to generate data and to discover the mechanisms on how our client’s websites are interweaved or interrelated with other websites in the Internet. We utilize Majestic SEO tools to provide you with comprehensive statistics on the site index and their interactions with the rest of the websites present in the Internet. We believe that Majestic SEO is the perfect SEO tool to use in our SEO audit report because their focus is on providing services that connect or knit web data together which is the fundamental purpose of link building in search engine optimization.

Top Net SEO uses Majestic SEO basic tools like the Site Explorer & Backlink History Checker, Link Map Reports, and Link Intelligence API. We use Majestic SEO Site Explorer & Backlink History Checker for us to obtain statistics on any domains and URLs on the Internet. In addition, it also provides our customers the opportunity to see how many backlinks Majestic SEO web robots were able to detect for the specified domain or addresses. On the other hand, we are using the Link Map Reports – another Majestic SEO tool to create both standard and advanced reports on our client’s domains. The Link Intelligence API tool is the tool that we use to bridge the raw data generated by Majestic SEO into our customer’s own applications.

[message type="info"]Top Net SEO Example Data Report for Aqua Gear generated with Majestic SEO[/message]

SEO[message type="success"]Figure 1-1[/message] Top Net SEO sample data generated from AquaGear.com using Majestic SEO tools. The spreadsheet above shows the number of links for each anchor text that the website has. The links are also further classified to their categories such as back links, external back links, saved back links, unique save back links, flag redirects, flag no follow, flag images and all other important classifications that are necessary to assess the link performance and health of the website.

SEO

[message type="success"]Figure 1-2[/message] The first spreadsheet classified the back links according to their respective anchor text found on the website. The second spreadsheet above on the other hand, sorts the data by date where the source was first found in the website. This helps SEO professionals see the history or the length of time that a specific link has in their websites.

SEO

[message type="success"]Figure 1-3[/message] The screenshot of the spreadsheet above shows the data Top Net SEO garnered from the use of Majestic SEO link tools where the data is sorted to the URLs of the external links in their website and the respective anchor text that is displayed on the website pages.

SEO

[message type="success"]Figure 1-4[/message] This shows the total number of back links that a specific webpage of the website has which is AquaGear.com and the respective actions that has been done to it in various websites. The data also shows the current AC Rank of the webpages along with the External Back Links and the External Domains related or associated with it.

SEO

[message type="success"]Figure 1-5[/message] The screenshot capture above of the data report of Top Net SEO for Aqua Gear shows the total number of back links and several other links that are relevant for analysis and interpretation of the website’s link data.

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[message type="success"]Figure 1-6[/message] The data above shows the target URL of AquaGear.com on its own website pages and its target AC rank along with the data for the source URL and source AC Rank. The data also shows the anchor text where the website’s URL is represented along with the date where it was crawled and date when it was found. Other relevant data such as the flag no follow is also included for recommendation and to better analyze the link status of the website.

SEO

[message type="success"]Figure 1-7[/message] This shows the anchor text that appears all over the website of Aqua Gear and shows the respective AC rankings and current situation of it on the internet. Note that AC Ranks and Flag No Follow which had the most number of results are highlighted and the color is darkened when there is a large number of data generated for that category for better emphasizing.

SEO

[message type="success"]Figure 1-8[/message] The final data that is generated by Top Net SEO for AquaGear.com using Majestic SEO is the sorted status and statistics regarding the website’s web pages and the back links that are associated with it. The rankings and actions that were undertaken by other people on the internet are also shown in the spreadsheet report.

[message type="info"]Ahrefs – Back Link Structure[/message]

Top Net SEO uses Ahrefs SEO analysis tools for retrieving back link structure information for your website. This gives our clients another point of view or additional data on their website links apart from that provided by the data we have generated with Majestic SEO. By using Ahrefs SEO analysis tools we are able to compare and see if data and results are accurate, reliable, and valid. This gives our clients more space and depth on the information we present on their reports.

We can say that Ahrefs SEO analysis tools are one of the examples of an ideal tool for SEO analysis. We chose Ahrefs in conducting our SEO analysis because the Company has their own data resource from their own crawler and index. The company does not make use of other “free” keyword analysis tool data providers like Google Keyword Analysis tool. Ahrefs does not also utilize other search engines that produce keyword analysis output like Alexa, Webalta, and Altavista. This is because Ahrefs alone exceeds the amount of data that other search engines like those mentioned as well as other third party data providers. On the contrary, other SEO companies are the ones using and getting data from Ahrefs databank. Ahrefs makes it possible to have this massive amount of data because it has its own bot web crawler.

[message type="info"]Top Net SEO Example Report for Aqua Gear powered by Ahrefs:[/message]

SEO

[message type="success"]Figure 2-1[/message] Top Net SEO Backlink report for AquaGear.com using Ahrefs Site Explorer & Backlink checker. The data shown on the overview section is the website’s summary of link data. We can see that Aqua Gear has been increasing its backlinks from January to July but experienced a bit downfall during September. Ahrefs also assigns a certain domain rank for the website in terms of its link building performance.

SEO Tool

[message type="success"]Figure 2-2[/message] Top Net SEO Backlink report for AquaGear.com using Ahrefs Site Explorer & Backlink checker. The Backlinks graph does not only provide the trend for the website’s backlink history and performance but also tracks the amount of the new backlinks generated as well as the backlinks that have been lost. Referring IP’s. Subnets, and domains are also presented and reported.

SEO Tool

[message type="success"]Figure 2-3[/message] Top Net SEO Backlink report for AquaGear.com using Ahrefs Site Explorer & Backlink checker. The backlinks geographical location is also presented and reported. We can see that for AquaGear.com most of its backlinks are located in the UK followed by that of Canada.

SEO

[message type="success"]Figure 2-4[/message] This side of the screen shot shows the anchor texts for AquaGear.com. Note that the anchors cloud shows the anchor texts that has the most number of links and referring pages in bigger text and bolder letters. Ahrefs also reports the exact percentage of the anchor texts used in the website against the total number of back links and associated links found for the website as a whole. In the bottom part we can see the anchor text that has the most number of referring pages for the website is the key word “aquagear” with a 46% share in all of the links found from the Internet.

SEO Tool

[message type="success"]Figure 2-5[/message] The figure above shows the referring domains for anchor phrases and their respective percentage with all of the referring domain data generated by the reports that Ahrefs tool was able to produce. Note that Ahrefs is capable of producing data for not only one word search terms but also includes key phrases as well.

SEO

[message type="success"]Figure 2-6[/message] The data image above shows the graph of the relationship between the referring pages for anchor terms and the respective data or amount of pages in the Internet that are associated with it. We can see that for Aqua Gear its own name has the highest number of referring pages found in the Internet.

SEO

[message type="success"]Figure 2-7[/message] The graph above shows the number of referring domains for anchor terms found in Aqua Gear website. The website has the term “swim” to have the highest share of referring domains with about 19% of the total referring domains found for the website.

SEO

[message type="success"]Figure 2-8[/message] Ahrefs Site Explorer and Back link checker shows the external back links for a specific URL and shows specific data on where it appears or how it is used in other websites. For AquaGear.com it showed that most of its external links are shown not site wide in other websites and mostly appear as text and non image representation.

SEO

[message type="success"]Figure 2-9[/message] The data image above shows Ahrefs reports for Aqua Gear referring domains. The data is also summarized for easier interpretation of the SEO professionals. The report shows the external websites that have the most number of links to Aqua Gear website and that external websites Internet ranking. For Aqua Gear, gordswimlog.blogspot.com has the most number of links redirecting to AquaGear.com. The type of domains or platforms for the websites are also classified and summarized. It appears that Aqua Gear has more referring .com domains.

SEO

[message type="success"]Figure 2-10[/message] The image above on the other hand shows the top pages for Aqua Gear website. These are the pages and URLs of the website that have the most number of links and social media activity.

SEO

[message type="success"]Figure 2-11[/message] The data image capture above shows Top Net SEO report for Aqua Gear using Ahrefs Site Explorer and Back Link tool regarding the anchors that are used throughout the website. The user can choose to classify the data according to anchor phrases, anchor terms, anchor terms with two words, anchor terms with three words, and anchor terms with 4 words. For Aqua Gear, Ahrefs reported that it has a total of 297 anchor phrases.

[message type="info"]SEMrush – Competitor Analysis[/message]

Competitor analysis is the key component of SEO Audit process for the reason that in every industry and type of business it is important to know where your business’ position is relative to your direct and indirect competitors. Knowing how your competitors operate and form their strategies will also help you on your own business operations. At Top Net SEO, we have affiliated ourselves with SEMrush; the expert SEO tool when it comes to competitor research and analysis. SEMrush is the number one choice by top companies like Philips, Forbes, Wells Fargo, GE, PayPal, Hyatt, Remax, and National Positions in conducting their competitor research and analysis. These are the reasons why we provide our clients with the reports generated and formulated in partnership with these world class SEO tools.

Our competitor analysis report’s goal is to give our customers key insights on competitor research and reports on organic ads on various websites and domains. The big difference when it comes to SEMrush is that the focus is on your business competitors. We will identify your competitors and provide you with reports and marketing strategies in response with your competitors’ data and traffic on the internet.

For many businesses, being aware of how their competitors are performing is a great deal especially when we deal with the business positioning in the market. By SemRush competitor analysis report, we can provide you the details of your competitor’s strengths and weaknesses in comparison with your own which gives you the chance to do better and avoid doing the things where most of your competitors have not been able to perform well.

Most of the reports we will provide our clients in partnership with SEMrush are their reports on current trends in the market or industry, the money involved in all your competitor’s marketing efforts, product advertisement strategies, and the strength of the competition. Most of this data is generated from millions of keywords and millions of domains that cover AdWords ad copies as well as their positions. The landing URLs, CPC data, domains’ organic position, search volumes, result count are just a few of what their marketing software can produce and are included in the reports that we will generate for your business.

[message type="info"]Top Net SEO Example Rank Tracking Report for AquaGear.com using SEMrush:[/message]

 SEMrush

[message type="success"]Figure 3-1[/message] This is an example of the front cover for the rank tracking report that Top Net SEO produces using SEMrush tools. The sample rank tracking report is for AquaGear.com. The report also contains a table of contents with information on the specific pages per report for easy tracking and reference.

SEMrush

[message type="success"]Figure 3-2[/message] The data report above shows the data for Aqua Gear direct and closest competitors in their website type and industry. The data report above pertains to Speedousa.com where it shows that majority of its organic keywords as well as its advertisement keywords are all coming from Google USA. The data is shown in graphs and pie charts for easier understanding, comparison and interpretation.

SEMrush

[message type="success"]Figure 3-3[/message] The data report above is for another competitor of Aqua Gear which is Swim2000.com. The charts and graphs shows that similar to SpeedoUSA.com, this website also has a dominant amount of organic keywords and advertisement keywords coming from or are generated with Google USA.

SEMrush

[message type="success"]Figure 3-4[/message] Finisinc.com another competitor of Aqua Gear on the other hand, has more diverse data than the first two competitors. This website still has a dominant number of organic keywords and ads keywords traffic generated from Google USA but shows that also has a high percentage associated with that of Google UK in terms of ads keywords and Google Canada in terms of organic keywords.

SEMrush

[message type="success"]Figure 3-5[/message] Aqua Gear Competitor overview for AllAmericanSwim.com shows that Google USA dominates the percentage of the total organic keywords search term results and the traffic results generated from ads keywords.

SEMrush

[message type="success"]Figure 3-6[/message] SwimCapz.com a competitor for Aqua Gear shows that most traffic from organic keywords are from Google USA followed by Google Canada. On the other hand, the visits generated from ads keywords were dominantly from Google USA followed by Google UK, Google Australia, and Google Canada.

SEMrush

[message type="success"]Figure 3-7[/message] Top Net SEO summary reports for Google USA using SEMrush Competitor analysis software. We can see that most traffic generated from Google USA were from organic keywords. However, SE traffic is declining while the ads traffic is increasing.

SEMrush

[message type="success"]Figure 3-8[/message] The report shows the detailed information for Google USA where it shows the top organic keywords and the top ads keywords of the website. It also shows the unique ads that appear on the search results pages as well as the competitors in the search terms and phrases in organic search and ads results.

SEMrush

[message type="success"]Figure 3-9[/message] For Google Canada, Aqua Gear has all traffic coming from organic keywords and none from ads keywords. This means that the website is not investing in ads to be seen in Canada or does not have a good ads keywords placement for its websites for Google Canada search results pages. SE traffic seems to be going in an up and down motion throughout the period.

SEMrush

[message type="success"]Figure 3-10[/message] SemRush tool found a total of 84 keywords for Aqua Gear in Google Canada and none for the ads keywords. There are also no unique ads overview found for the website directed in Google Canada. However, there are 5 competitor websites in this category for Aqua Gear.

SEMrush

[message type="success"]Figure 3-11[/message] The figure and data shown above pertains to the traffic information for Aqua Gear through search engine search results for Bing USA. We can see that 100% of the traffic the website generated from Bing USA was from organic keywords and none from ads keywords. The SE traffic is also performing constantly low for the past periods and might be even lower on the coming months.

SEMrush

[message type="success"]Figure 3-12[/message] Top Net SEO rank tracking report using SEMrush above shows the detailed information for the traffic generated from Bing USA by Aqua Gear. The software found that there are 18 organic keywords for Aqua Gear and no ads keywords. There are also no unique ads seen and thus expects no competitor in ads. The report also showed that Aqua Gear has 5 main competitors in the organic keywords search.

SEMrush

[message type="success"]Figure 3-13[/message] The last page of the rank tracking report produced by Top Net SEO in partnership with SemRush Competitor Analysis software is the glossary of terms. Beginners in SEO audit and analysis can refer to this page to better understand the meaning and the relationship between the data that the report has provided.

The rank tracking report that will be produced by Top Net SEO and will be delivered to its clients would consists mainly of the complete reports per search engine where our customers’ websites have data or have a number of organic search and ads search relevant or that brought traffic for the website. The number of competitors would also be lesser or higher depending on the number of competitors that the SEMrush competitor analysis tool can find in the Internet by means of having the same targeted audience and the same organics search terms as well as having the same ads search terms or keywords.

We believe that this rank tracking report will help our customers see in which aspect of their traffic they are having the most trouble and where are they losing over the most to their competitors. The data report would also help our customers get insights and leads on places where their competitors do not have competitive force or those that are untapped at the moment.

[message type="info"]Seomoz Pro – On page Optimization[/message]

Seomoz or now as the company had shortened its name to Moz is among the tools that we use in Top Net SEO to provide our customers with the best marketing analytics. Some of the Moz tools that we use in our research and reports include the mentions tool, rank tracker, on page grader, and keyword difficulty. Our focus and concentration in using Moz tools is to provide our customers with the on-page optimization analytics and data reports. We do this by the use of the Moz on-page grader which basically provides us statistics on the current health, status, and recommended steps that you need to do to increase your web pages’ rankings and visibility on the Internet.

We use Moz mentions tool to see the data for the mentions of your brand including those of your competitors and report to you what are the latest and relevant trends, topics, and contents that your potential readers are reading and searching for in the Internet. The Moz rank tracker tool on the other hand, is your history book for your website’s performances since you launched it. We will provide you with a compilation and comparison of the complete search engine rankings of your web pages and certain keywords for the period since you first set up your website. We will also provide our customers with insights and leads that they can use to help them achieve higher rankings and formularize strategies on how they would optimize their website using their target key words or search terms. Finally, we use the Moz keyword difficulty tool to see the level of competition between specific key words or search terms by reporting back to our clients the ranking of the top 10 competitor websites that are in the highest position for the specific key words requested.

AndriyNurzhynskyy, Top Net SEO founder and top SEO professional is the well-known member in the Moz community. He has deep experience in the field, which gave him the competence to build his own SEO consulting company. Andriy’s personal Moz page link is: http://moz.com/community/users/431471

[message type="info"]Summary[/message]

We, at Top Net SEO, promise our customers that we will provide them with the SEO audit and solutions that they need in order to reach their competitive goals and attain success in the highly competitive online market. We will do this by providing you with reports that are produced by partnering with the best software and tools in specific categories. Our company will use Majestic SEO tools and Ahrefs tools for bringing our customers the most complete, accurate, valid, reliable and comprehensive data for all aspects concerning their website external and internal links or how it connects and fits with the other pages of the Internet. Likewise, we will use SemRush competitor analysis tool to generate our rank tracking report that we promise our customers to provide the best analysis of their traffic and their competitors for each search engine so that they may see where best to put their strategies and beat their competitors in the field. Lastly, our company uses the Moz tools for providing the data for our customer’s websites performance and its respective page rankings in the Internet. Aside from that, we will not only provide the current situation and status of the web pages but also suggest and recommend ways for our clients to increase their visibility and get a higher page ranking by means of on-page optimization techniques.

These are some of the best reasons why you should pick us to provide you with the SEO consulting and research that you need for marketing your websites. We, at Top Net SEO, guarantees that we are the only SEO consulting and auditing company out there on the Internet that provides customers with a diverse, accurate, and reliable set of data and statistics coming from the best and top SEO analysis tools currently in the market at the most reasonable price possible. Our company believes in the values that what makes us different is that we treat each of our client’s case individually and personally. We do not make general recommendations for your website. We make sure that what we recommend is unique to your own situation and that our solutions and approach is formulated and designed specifically for your website’s needs. Our company thinks that our customers deserve SEO audit report that is unique and specially customized for their business situation and needs.

Again our company, Top Net SEO, New York based company with  long and wide experience in international and various industries and markets that provides our customers with customized and personalized solutions for their business needs. Let us help and partner with you and we promise that we will guide you through the every step of the process so that you may reach your business goals and success in the future.