Search Engine Optimization Audit

CONTENT OVERVIEW

Content Analysis

KEYWORD FOCUS

Analysis

detailed keyword research

Keyword Research

We analyze the client’s business niche and do a detailed keyword research choosing up to 100 most appropriate keywords.

The detailed keyword research for jupitergem.com:

Keyword Research Sample
Keyword to URL Distribution

Keyword to URL Distribution

After choosing the keywords, we prepare the document where assign them to the client’s website pages.

The Keyword to URL Distribution file for jupitergem.com:

Keyword to URL Distribution Sample
URL to Keyword Distribution

URL to Keyword Distribution

For each keyword, we choose pages that should/may be optimized with them.

The URL to Keyword Distribution file for jupitergem.com: 

URL to Keyword Distribution Sample

Recommendations & Guidelines

URL STRUCTURE

Analysis

url structure research

URL Structure Analysis

We crawl all the website pages, analyze their URL structure and detect all the URLs that are longer than 100 character. It is not a critical issue for the website, still it is recommended to keep them in the range under 100 characters (if you change a URL, 301 redirects will be necessary).

The URL Structure Analysis for jupitergem.com:

URL Structure Analysis Sample

Recommendations & Guidelines

TITLE TAGS

Analysis

title tag analysis

Title Tag Analysis

We analyze all the pages’ title tags and mark them accordingly to the problems with them:

  • duplicate
  • too short (less than 15 characters)
  • too long (more than 65 characters)
  • short (15-39 characters)

A proper title tag should be unique and 15-65 characters in length (40-65 is ideal). 

The Title Tag Analysis for jupitergem.com:

Title Tag Analysis Sample

Recommendations & Guidelines

META DESCRIPTION TAGS

Analysis

meta description tag analysis

Meta Description Tag Analysis

We analyze all the pages’ meta description tags and mark them accordingly to the problems with them:

  • duplicate
  • too short (less than 51 characters)
  • too long (more than 160 characters)
  • short (51-139 characters)
  • long (151-160 characters)

A proper meta description tag should be unique and 51-160 characters in length including spaces and punctuation (140-150 is ideal). 

The Meta Description Tag Analysis for jupitergem.com:

Meta Description Tag Analysis Sample

Recommendations & Guidelines

META KEYWORDS

Analysis

meta keywords analysis

Meta Keyword Tags Analysis

We analyze all the pages and detect the ones that have meta keywords set up on them.

The meta keyword tags have no SEO value, so the best practice is to simply not use them at all.

Though, if such tags are defined on the client’s site, we strongly recommend removing it.

The Meta Keyword Tag Analysis with the “Pages to Delete Meta Keyword Tags On” for jupitergem.com:

Meta Keyword Tag Analysis Sample

Recommendations & Guidelines

HEADING TAGS

Analysis

h1 tag analysis

Heading Tags Analysis

We analyze all the pages’ title tags and mark them accordingly to the problems with them:

  • duplicate
  • too short (less than 15 characters)
  • too long (more than 65 characters)
  • short (15-39 characters)

A proper title tag should be unique and 15-65 characters in length (40-65 is ideal). 

The Heading Tag Analysis for jupitergem.com:

Heading Tag Analysis Sample

Recommendations & Guidelines

CONTENT

Analysis

word count analysis

Content (Word Count) Analysis

After crawling all the website pages, we also analyze their content length (word count) and detect all the pages  with less than 300 words on them, as it is considered as the safe minimum. Though, it is very important to have long unique content on all the pages, and ideally, we recommend to have at least 400-600 words per page.

The Content (Word Count) Analysis for jupitergem.com:

Content (Word Count) Analysis Sample

Recommendations & Guidelines

INTERNAL LINKING & ANCHOR TEXT

Analysis

internal linking & anchor text analysis

Internal Linking & Anchor Text Analysis

In this part of the audit, we analyze the internal linking structure and the anchor text of the internal links. We define, whether the site uses absolute or relative URLs (the last ones are not recommended as they can cause indexing issues).

The Internal Linking and Anchor Text Analysis for jupitergem.com:

Internal Linking and Anchor Text Analysis Sample

Recommendations & Guidelines

IMAGE NAMES & ALT TAGS

Analysis

alt tags analysis

Image Names & ALT Tags Analysis

You should remember the image SEO golden rule: it is a MUST that all images have ALT tags, of course, if you don’t want to have any issue with search engines and code compliance, and visually impaired users. 

First, we find all the images, used on the website, then we identify the ones that have missing ALT tags (they are marked with red color in the report, as it is very important to fix them) and the ones that have ALT tags longer than 100 character (it is not a critical issue, still we recommend the rewrite).

ALT tags as well as image names should reviewed and if needed rewritten using more keywords and descriptive words. But remember, if you change the image name, 301 redirect should be used pointing the old image URL to the new one.

The Image Names and ALT Text Analysis for jupitergem.com:

Image Names and ALT Text Analysis Sample

Recommendations & Guidelines

NOFOLLOW ANCHOR TAGS

Analysis

Recommendations & Guidelines

INDEXING OVERVIEW

Indexing Analysis

URL REDIRECTS

Analysis

url redirects analysis

URL Redirects Analysis

We identify and analyze all redirects found on the website.

The correct redirect usage is very important and if there is a need of redirecting, for successful SEO in almost every case the 301 redirect should be only used. And we strongly recommend never use 302 redirect as they pass no link juice and are considered as a dead end for SEO. If such redirects are found on the website, they should be fixed as soon as possible.

The URL Redirect Analysis for jupitergem.com:

URL Redirect Analysis Sample

Recommendations & Guidelines

DUPLICATE CONTENT

ON-PAGE DUPLICATE CONTENT

Analysis

OFF-PAGE DUPLICATE CONTENT

Analysis

Copyscape search results duplicate content analysis

Copyscape Plagiarism Checker

With Copyscape tool, we check your website content on its uniqueness and define the other sources where the duplicate content is posted.

The Copyscape Plagiarism Check for jupitergem.com:

Copyscape Plagiarism Check Sample
Copyscape Plagiarism Checker

After the duplicate content is detected, it can be seen and compared both on the found page and the source page. The percentage of matching words on both pages is also provided in the check results.

The Copyscape Matching Content Comparison for jupitergem.com and one of the found pages: 

Copyscape Found / Source Page Matching Content Comparison Sample

Recommendations & Guidelines

BROKEN LINKS

Analysis

broken link analysis

Broken Links Analysis

After crawling all the website pages, we also identify the broken links. It is very important to fix all the error pages what can be done very fast be 301 redirecting them to the most appropriate pages. In the report, they are marked with red color.

The Broken Link Analysis for jupitergem.com:

Broken Link Analysis Sample

Recommendations & Guidelines

CODE VALIDATION

Analysis

code validation analysis

Code Validation Analysis

To check code validation, we run the homepage through W3.org Validation Tool. With its help we are able to identify all errors and warnings and provide you with the instruction to fix the situation.

The full Code Validation Analysis for jupitergem.com:

Code Validation Analysis Sample

Recommendations & Guidelines

PAGE LOAD SPEED

Analysis

GTmetrix page load speed analysis

GTmetrix Page Load Speed Analysis

To determine the homepage load speed we test it with GTmetrix Tool. With the test results, we get the speed, its score and recommendations how to fix the situation, if it is needed.

The full GTmetrix Page Load Speed Analysis for jupitergem.com:

GTmetrix Page Load Speed Analysis Sample
PageSpeed Insights Tool analysis - mobile

Google’ PageSpeed Insights Tool Page Load Speed Analysis

We also check the website load speed with Google’ PageSpeed Insights Tool. Generally, the result is the same. However, with this tool we have possibility to analyze both mobile and desktop versions, identify the issues and get fixing recommendation for each of them specifically.

The full Analysis of jupitergem.com Mobile version page load speed with Google’ PageSpeed Insights Tool:

Google’ PageSpeed Insights Tool Mobile Page Load Speed Analysis Sample
PageSpeed Insights Tool analysis - desktop

And here is the second part: the full Page Load Speed Analysis with Google’ PageSpeed Insights Tool for jupitergem.com Desktop version:

Google’ PageSpeed Insights Tool Desktop Page Load Speed Analysis Sample

Recommendations & Guidelines

LINKING ANALYSIS OVERVIEW

Linking Analysis

INBOUND FOLLOWED LINKS

Analysis

ahrefs backlink profile analysis

Backlink Profile Analysis

Inbound links are one of the key ranking factors. Search engines evaluate backlinks by many factors, including quantity, trust/quality, authority, topical relevancy, anchor text, velocity/trajectory.

With building a strong backlink profile, you will highly increase your rankings.

In this part of the audit, we analyze the website backlink profile with two powerful tools:

  • Ahrefs
  • Majestic

With Ahrefs Site Explorer tool we provide an in-depth look at the backlink profile.

We start with domain overview and its backlink profile including:

  • Global Rank
  • URL Rating
  • Domain Rating
  • Backlinks & Their Types
  • Referring Domains
  • Top 10 Competitors
  • Organic Traffic
  • CTLDs Distribution
  • Anchors Cloud
  • URL Rating Distribution
  • Top Referring TLDs
  • Anchor Phrases
  • Anchor Terms

The full Domain Overview Analysis for jupitergem.com with Ahrefs Site Explorer tool:

Ahrefs Domain Overview Analysis Sample
new and lost backlinks analysis backlinks analysis

We also crawl all the backlink and analyze them by their number, quality and relevance.

The full Backlink Profile Analysis for jupitergem.com with Ahrefs tool:

Ahrefs Backlink Profile Analysis Sample
majestic backlink profile analysis

Backlink Profile Analysis

With majestic tool, we also detect all referring domains and the backlinks from them, as well as their Trust Flow and Citation Flow.

The full Backlink Profile Analysis for jupitergem.com with Majestic tool:

Majestic Backlink Profile Analysis Sample

Recommendations & Guidelines

LINKING ROOT DOMAINS

Analysis

new and lost referring domains analysis referring domains analysis

Referring Domain Analysis

In this part of Backlink Profile analysis, we determine all referring domains from which the site gets its backlinks and analyze them by their number, quality and relevance, as well.

The Backlink Profile Reports with Referring Domain Analyses for jupitergem.com:

Ahrefs Referring Domain Analysis Sample
Link Profile - Majestic - jupitergem_com
Majestic Referring Domain Analysis Sample

Recommendations & Guidelines

BACKLINK ANCHOR TEXT

Analysis

backlink anchor text analysis

Backlink Anchor Text Analysis

In this part of audit, we do not just determine the backlinks of your website, we also detect link text, a.k.a. backlink anchor text, used by your backlinks to link to your website. The anchor text serves as one of the ways for search engines determine the most relevant keywords a web page should rank for. Though, for a safe SEO backlink strategy, it is recommended that most your backlinks have naked URLs and brand names as an anchor text, and commercial words (your target keywords) definitely should not prevail. 

So, after we crawl all your backlink anchors, we analyze them and identify whether the part of commercial anchors in the ratio is acceptable and whether you should change anchor text for any backlink.

The full Anchor Text Analysis for jupitergem.com:

Backlink Anchor Text Analysis Sample

AUTHORITY AND TRUST 

Analysis

seomoz metrics analysis

Authority and Trust Analysis

Building a strong high quality relevant backlink profile for the website, you also build the quality of the website itself. And to measure the website quality, we measure its Authority and Trust.

Currently, the best metrics available to measure Authority and Trust are from Moz and Majestic, and are known as Domain Authority and Trust Flow.

The Domain Authority is on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. 

The Domain Authority Analysis for jupitergem.com:

Moz Domain Authority Analysis Sample
trust flow analysis

The Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.

The Trust Flow Analysis for jupitergem.com:

Majestic Trust Flow Analysis Sample

Recommendations & Guidelines

SOCIAL MEDIA MENTIONS & VISIBILITY

Analysis

social media metrics analysis

Social Media Mentions & Visibility Analysis

Social signals now play much bigger role in website ranking than they did before, and its role has been increasing all the time, so for the perspective it is very important to work on building better social media presence and get more social signals.

In this part, we analyze all social media metrics that website pages get.

The Social Media Mentions And Visibility Analysis for jupitergem.com:

Social Metrics Analysis Sample

Recommendations & Guidelines

LOCAL CITATION OVERVIEW

LOCAL CITATION BUILDING ANALYSIS

Local Citation Tracking Report

Citation Tracker Report

Local Citation Building Analysis

For successful local SEO, it is vital for any local business to concentrate on building a strong core of citations in all relevant business listing directories. 

In the first part of our Local Citation Tracking Report, we agree with the client his NAP (name, address and phone) that should be identical for all the citations, then we identify Top 50 relevant for your business citations and check if you are listed there with the agreed or any another NAP.

Local Citation Building Analysis Sample
top 10 citations

We divide these Top 50 business listing directories into Top 10 directories and 40 additional directories and mark if your citations are present on there, as well as their status and if there is any NAP issues and/or duplicate citations.

Top 10 citations include:

  • Google+ Local
  • Yelp
  • Yahoo! Local
  • YellowPages
  • Facebook
  • Manta
  • CitySearch
  • InfoUSA
  • Localeze
  • Factual
Top 10 Citations Analysis Sample
top 10 citations

The additional 40 directories out of Top 50 include the following:

  • MapQuest
  • SuperPages
  • Local
  • Cortera
  • YellowBook
  • InsiderPages
  • White Pages, etc.
Top 11-50 Citations Analysis Sample
active citations

In the second part of report, we provide info about all crawled active citation with your NAP all over the web including its direct URL, source, current status, authority, value, type and whether it is free or paid listing. 

Active Citations Analysis Sample
potential citations

In the third part of the report, the table shows a list of potential citations as well as the info about which ones of them your top 5 competitors have. There you will also find the info about the citations authority, value and whether they are free or paid. It is very important to get listings on most of these business directories, especially with higher authority.

Potential Citations Analysis Sample
pending citations

And the last fourth part shows whether the client’s website has any pending citation.

Pending Citations Analysis Sample

COMPETITIVE ANALYSIS

Competitors Comparison

COMPETITOR RANKING ANALYSIS

Competitor Desktop Ranking Analysis

jupitergem.com - Domain Overview Report - semrush

Semrush Domain Desktop Overview

We do competitive analysis for the client on the basis of his domain and his three main competitors (generally, we choose the competitors for the audit, but if you wish you can propose the ones by yourself). 

With its results, you will learn strengths and weaknesses of the competitors and how to compete against them and overcome eventually. 

This section analyzes how well you’ve identified and targeted the keywords that people use to find your website compare to your competitors and who of you gets better organic traffic basing on these keywords. 

Here we use Semrush Tool. On the first four screenshots to the left, there are the domain overview info for the client and three competitor sites including organic and paid search, backlinks, display advertising. On the charts, you can see the countries from which the traffic is get and how it has been changing for the past year.

Semrush Client (Jupitergem.com) Desktop Overview Report Sample
ajsgem.com - Domain Overview Report - Semrush
Semrush Competitor 1 (Thenaturalsapphirecompany.com) Desktop Overview Report Sample
thenaturalsapphirecompany.com - Domain Overview Report - Semrush
Semrush Competitor 2 (Africagems.com) Desktop Overview Report Sample
africagems.com - Domain Overview Report - Semrush
Semrush Competitor 3 (Ajsgem.com) Desktop Overview Report Sample
semrush desktop 1

Domain vs. Domain Desktop Comparison

This competitive comparison is also done with the help of Semrush Tool.

First, we compare for how many common organic keywords all the domains rank in Top 20.

Semrush Domain vs. Domain Desktop Comparison Sample
semrush desktop 2

Second, the keywords common for all the competitors are shown in the table with the positions for each domain, its monthly search volume, CPC cost and competition.

Semrush Domain vs. Domain Desktop Comparison: Table View Sample
semrush desktop 3

Third, in the chart view, Top ranked keywords for all the client’s site and its competitors are shown graphically on the intersection chart that visually represents the relation of sets of keywords according to the domains and intersections.

Semrush Domain vs. Domain Desktop Comparison: Chart View Sample
semrush desktop 4 (competitors only)

Fourth, as for the analyzed website jupitergem.com there are only 5 keywords in Top 20 (and only 2 common for all the competitors), we separately analyze top common keywords for which just the competitors are ranked. This list of keywords will help to identify the keywords which the client should cover as well and work on their promotion.

Semrush Competitors Top Desktop Keywords Comperison Sample

Competitor Mobile Ranking Analysis

semrush mobile 1

Semrush Domain vs. Domain Mobile Comparison

This part of Domain vs. Domain Comparison Overview shows the same analysis as in the previous part but on the mobile versions of the websites. 

We start with comparing the number of top common organic keywords all the domains rank in Top 20 on mobile devices.

Semrush Domain vs. Domain Mobile Comparison Sample
ajsgem.com - Domain Overview Report - Semrush

Then, these keywords are shown in the table table with the positions for each domain, its monthly search volume, CPC cost and competition.

Semrush Domain vs. Domain Mobile Comparison: Table View Sample
thenaturalsapphirecompany.com - Domain Overview Report - Semrush

Next, all sets of keywords according to the domains are visually represented in the chart intersection view.

Semrush Domain vs. Domain Mobile Comparison: Chart View Sample
semrush mobile 4 (competitors only)

And in the end, in the last table we separately analyze top common keywords for the competitors. This list of keywords will help to identify the keywords which the client should cover as well in the website mobile promotion.

Semrush Competitors Top Mobile Keywords Comperison Sample

COMPETITOR BACKLINK PROFILE ANALYSIS

Competitor Backlink Profile Analysis in Ahrefs

Domain Comparison - Ahrefs 1

Competitor Backlink Profile Comparison in Ahrefs Tool

In this section of audit, we compare backlink profile of the client’s domain and its three competitors.

In the first part, we use Ahrefs tool. We start with comparing domain backlink overview info that include the following data:

  • Domain Rating
  • Social Metrics:
  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Pinterest
  • Referring Domains
  • Referring Pages
  • Backlink Types Chart View:
  • Text / Redirect / Form
  • NoFollow / DoFollow
  • Sitewide / NotSitewide
Ahrefs Domain Comparison: Backlink Profiles Sample
Domain Comparison - Ahrefs 2

Competitor Backlink Profile Comparison in Ahrefs Tool

Then, we compare the number of referring domains for each of the analyzed sites on the timeline chart.

Ahrefs Domain Comparison: Referring Domains Sample
Domain Comparison - Ahrefs 3

Competitor Backlink Profile Comparison in Ahrefs Tool

Next, also on the timeline chart, we show the new/lost tendency of a number of referring pages.

Ahrefs Domain Comparison: New-Lost Referring Pages Sample
Domain Comparison - Ahrefs 4

Competitor Backlink Profile Comparison in Ahrefs Tool

And lastly, the backlink building progress is shown for all the competitive domains on the time line chart.

Ahrefs Domain Comparison: Referring Pages Sample

Competitors’ Ahrefs Detailed Backlink Profile Analysis Reports

After comparing the client’s domain backlink profile with its competitors, for more information we also provide the competitors’ detailed backlink profile analysis reports that include the following data, as well as all referring domains and backlinks exported in CSV file.

  • Domain Overview
  • Linking Metrics
  • Backlinks Types
  • Referring Domains and Pages
  • URL Rating Distribution
  • Top Referring TLDs
  • Anchors Cloud
  • Anchor Phrases
  • Anchor Terms
Ahrefs - the naturalsapphire company
Ahrefs Competitor 1 (Thenaturalsapphirecompany.com) Backlink Profile Analysis Sample
Ahrefs - africagems
Ahrefs Competitor 2 (Africagems.com) Backlink Profile Analysis Sample
Ahrefs - ajsgem
Ahrefs Competitor 3 (Ajsgem.com) Backlink Profile Analysis Sample

Competitor Backlink Profile Analysis in Majestic

1 compare summary - Majestic

Competitor Backlink Profile Comparison with Majestic Tool

In the second part of the Competitor Backlink Profile Comparison Analysis we use Majestic tool.

We start with the client’s and competitors’ domains summary information analysis. We compare the following data:

  • Trust Flow
  • Citation Flow
  • Referring Domains
  • External Backlinks
Majestic Domain Comparison Sample
2 compare Backlink History - Majestic

Then, we compare the linkbuilding tendency for all the compared domain for the last three months.

Majestic Domain Comparison Sample
3 compareTopics - Majestic

The website trust is evaluated not just with the number of backlinks, but with their quality and topics they cover.

So, here we identify the topical trust topics of the backlinks each domain gets. More backlinks a website gets from wrong topic sources, less its trust flow becomes.

Majestic Domain Comparison Sample
4 compare Clique Hunter minimise - Majestic 5 compare Clique Hunter expand - Majestic

Lastly, with help of Clique Hunter tool, that is a part of Majestic toolset, we seek out domains that link to multiple sites within a vertical. As many websites in the same niche try to get the backlinks from the same topic sources. Finding out the websites that link to all the client’s competitors, but not to the client, we identify the places where they should try to get backlink from as well and strengthen their backlink profile. 

Majestic Domain Comparison Sample

Competitors’ Majestic Detailed Backlink Profile Analysis Reports

After comparing the client’s domain backlink profile with its competitors with help of Majestic tool, for more information we also provide the competitors’ detailed backlink profile analysis reports that include the following data, , as well as all referring domains and backlinks exported in Excel file.

  • URL Rating (desc)
  • Domain Rating
  • Referring Page URL
  • Referring Page Title
  • Internal Links Count
  • External Links Count
  • Link URL
  • TextPre
  • Link Anchor
  • TextPost
  • Type
  • Backlink Status
  • Day Lost
  • First Seen
  • Last Check
Majestic - thenaturalsapphire
Majestic Competitor 1 (Thenaturalsapphirecompany.com) Backlink Profile Analysis Sample
Majestic - africagems
Majestic Competitor 2 (Africagems.com) Backlink Profile Analysis Sample
Majestic - ajsgem
Majestic Competitor 3 (Ajsgem.com) Backlink Profile Analysis Sample

Google Webmaster Tools

Analysis

Google Webmaster Tools (GWT) is a set of tools with the help of which Google provides webmasters a way to see website as it is seen by Google search engine, how visitor get on site and what they do there. It also helps identify site issues, infecting with malware. Here you can submit XML sitemap, exclude URLs, and help Google display the most important content of your website.

GWT - Dashboard

Dashboard

But to access any data of any site, you have to add the analyzed site to Google Webmaster Tools.

After your Google account is verified through the site as its authorized representative, you get access to it in GWT Search Console.

GWT site analysis starts with “Dashboard” tab. Here, we find a quick overview of the site, including the list of messages and identifies issues (if so are) and the most important current stats, such as crawl errors, search analytics and sitemaps.

GWT - Messages

Messages

This is the second tab to check, as it is a place which Google uses to keep in contact with webmasters.

There are shown all the messages that Google sends the webmaster to inform about any malware infecting or detecting of a big amount of pages on the site (this may point out other problems), or other onsite issues, as well as informational messages about Word Press installation updates required. Even congratulation message on one or more pages’ traffic increase may be got from Google.

Checking all the received messages and reacting to them in time, it gives the webmaster chance to fix all the issues and not let the website lose its traffic.

Search Appearance

GWT - search appearance overview

Search Appearance Overview

This tab contains guidelines how to improve all search appearance elements:

To open it the webmaster should click on the “?” icon. This section is not exactly useful for audit itself, but it contains useful information for its guidelines part.

GWT - search appearance overview

Search Appearance Overview

“How to Influence” Tips

This is the second part of Search Appearance Overview.

By clicking on each of Seach Appearance elements, you will find the tips how to improve it in two ways:

  • How to influence
  • In Search Console
GWT - Structured Data

Structured Data 

It contains info about all structured data elements that Google’s located on the site. Each top-level structured data element tagged in the HTML tag is represented as an item. One page may contain more then one item. On the red line, there are marked items with errors (each of them may have one or more errors).

This tab consists of two parts:

  • Chart

  • Table

Chart shows changes in a number of items (blue line) and items with errors (red line) on the timeline.

Table includes structured data in the following columns:

  • Data Type

  • Source

  • Pages

  • Items

  • Items with Errors

Chart shows changes in a number of items (blue line) and items with errors (red line) on the timeline.

Table includes structured data in the following columns:

GWT - Data Highlighter

Data Highlighter

This tab does not bring much importance for audit. Though after learning what can be done with it, the webmaster may want to use it to the website advantages.

With its help, you can show Google some types of structured data on the pages without the need for the code to actually be applied by just “tagging” each data field with a mouse click.

GWT - HTML Improvements

HTML Improvements

In this part of GWT audit, we identify title and meta description tag issues that should be fixed. They include:

  • Duplicate tags

  • Too short tags
  • Too long tags
  • Non-informative tags
  • Non-indexable content

After identifying all the errors, we have access to the detailed list of all of them with their overview. On its basis we create the instructions what to do to improve the on-page optimization.

GWT - HTML Improvements - duplicate title tags

HTML Improvements

Duplicate Title Tags

The most important of the issues identified in the HTML Improvements tab are the ones with the duplicate content.

Here we get the list of duplicate title tags and URLs to the pages where they are used. All these tags should be rewritten or replaced with the unique ones.

GWT - HTML Improvements - duplicate meta descriptions

HTML Improvements

Duplicate Meta Descriptions

The same goes for the duplicate meta description tags. In this tab, we get the overview of all of them with the list of pages where they are added.

Instructions to fixing these issues are the same: write unique meta description tags for all of the identified pages.

GWT - Sitelinks

Sitelinks

This part of GWT allows you to edit the list of pages that Google automatically generates to show under the site main link’s search results. But as it happens from time to time, some undesired pages may be dragged to that list. If it happens, it is possible to demote such links in this section.

GWT - Sitelinks Google Search

Sitelinks

Google Search

But to determin whether there are the links you would like to demote, we check the site’s homepage URL in Google Search, then we get a list of the page shown there and decide which of them leave there and which to get rid of. Though, it is a temporary action that works for 90+ days

Search Traffic 

GWT - Search Analytics - clicks

Search Analytics

With this tool, we get access to Search Analytics Report that provides us information on how often the site is shown in Google search results. AS the amoun tof provided data is huge and for its easier analysis it is possible to filter and group it by categories such as:

  • Search queries
  • Pages
  • Countries
  • Devices
  • Search type
  • Dates

With the audit got results we prepare instruction on how to improve the site’s search performance.

With Search Analytics , we also have a few ways to analyze the data depending on the chosen search metrics:

  • Clicks
  • Impressions
  • CTR
  • Position

Search Analytics

Clicks

This part includes the data on the number of clicks from received with a Google search results page that landed the user on the site’s property. The number of clicks received each day is displayed both graphically in the chart view with a timeline and in the tab view.

GWT - Search Analytics - impressions

Search Analytics

Impressions

In this tab, we are provided with the data on impressions, i.e. the number of links to the site Google search results show to a user, including when the link is on the viewed search results page but the searcher doesn’t scroll down to see it. But only the viewed page matters, if the link is on the next, not viewed page, the impression is not counted. The number of impressions consists of the aggregated site and page data.

GWT - Search Analytics - CTR

Search Analytics

CTR

This tab includes data on CTR, aka Click-through rate is determined by dividing the click count by the impression count. If there is no CTR data (marked with a dash), it means that there is no impressions data.

GWT - Search Analytics - position

Search Analytics

Position

The last tab in the Search Analytics section provides charts with position data. Each position is counted as the avarage of the site’s topmost result.

Though, there is one moment to remember: depending on wether the results are grouped by site or page, the value of clicks, impressions, position, and CTR varies.

GWT - Links to Your Site

Links to Your Site

In this section, there is shown the list of domains that link to the site the most, as well as its most-linked-to content.

Though, this part does not provide webmasters with all the links and there is another way to get more data by going straight to Google search and use the following search query: “link:yoursite.com.”

GWT - Internal Links

Internal Links

In this sections, webmasters are provided with a list of the top 1,000 pages on the site. They are sorted according to the amount of internal links to those pages. If there are found pages with no internal link to them, it is advised to fix the situation and link to them from any other internal page.

GWT - Manual Actions

Manual Actions

Google uses this section to inform a webmaster of any site-wide or section/page specific manual penalties that were applied to to site. If respond to such reports and identifying problem areas timely, it becomes much easier for the webmaster to improve the situation and remove any penalty.

GWT - International Targeting - language

International Targeting

Language
GWT - International Targeting - country

International Targeting

Country
GWT - Mobile Usability

Mobile Usability

Google Index

GWT - Index Status - basic

Index Status

Basic
GWT - Index Status - advanced

Index Status

Advanced
GWT - Content Keywords

Content Keywords

GWT - Blocked Resources

Blocked Resources

GWT - Remove URLs

Remove URLs

Crawl

GWT - Crawl Errors - site errors

Crawl Errors

Site Errors
GWT - Crawl Errors - url errors

Crawl Errors

URL Errors
GWT - Crawl Errors - url - not found - linked from

Crawl Errors

URL Errors
Not Found: Linked From
GWT - Crawl Stats

Crawl Stats

GWT - Fetch as Google

Fetch as Google

GWT - robots_txt Tester

robots.txt Tester

GWT - Sitemaps

Sitemaps

GWT - URL Parameters

URL Parameters

GWT - Security Issues

Security Issues

GWT - Other Resources

Other Resources